How AdWords Express works
They see your ad:
You get more customers:
Compare AdWords and AdWords Express:
Costs:
With AdWords Express, you control how much you spend by setting a budget. To make sure you see results from your campaign, a budget range will be recommended when you sign up.
Only pay for results:
You only pay when potential customers click on your ad for more information. There are no additional fees so your budget is spent entirely on finding new customers. For example, AdWords Express recommends a budget of about $5 a day for a photographer in the San Francisco area to get up to 100 clicks to their website a month.
Set your budget:
You can adjust your budget and start, stop or change your ads at any time. To give you an estimate on how much you should spend, Google is recommend a budget based on your business category and location when you sign up for AdWords Express.
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